Context
Collaborate with AMC’s in-house creative team to update the brand with a new on-air look and feel that’s modern, premium, and leads with the power and potential of its iconic original series.

Strategy
Reimagine every design detail of the channel with a minimal, content-first perspective—reducing to the essentials in order to elevate AMC’s award-winning storytelling above all else.

Solution
A refreshed AMC that bravely signals the brand’s transition from a cable channel to a premiere content company that is investing in and communicating its creativity across platforms.